Cyberfusion - Brand

Four pairs that reinforce each other. They steer everything we build, write and say.

Professional & Quality-led
Usable & Accessible
Innovative & Fresh
Reliable & Safe

What Cyberfusion stands for, and who for.

Cyberfusion delivers truly managed hosting for web professionals: agencies, SaaS companies, and organisations running large platforms.

Since 2014 we have been building Core: a hosting platform built entirely around web professionals. A solid foundation, a fully equipped workshop of tools that make the daily work easier, and support from people who understand both the technology and the dynamics - reachable 24/7, response within 4 working hours, always at the same technical level. Autonomous since day one, 100% European, and built for the long game.

Proposition

Truly managed hosting for web professionals.

The Cyberfusion wordmark in TWK Lausanne 300. The name carries the brand.

Clearspace

Always keep clearspace around the wordmark equal to the height of the capital "C". Nothing crosses this margin: no text, no logos, no borders.

Scalability

40 mm minimum in print, 120 px on screen. Scale proportionally - there is no upper limit. Below 40 mm the letters close in and legibility breaks down.

Colour use

Black on white, or white on black. The logo never sits on a gradient or photograph.

TWK Lausanne in two weights: 300 and 700. A sans-serif that brings technical and human together.

Why Lausanne

Lausanne is a sans-serif typeface inspired by neo-grotesque letters like Helvetica. Its friendly, recognisable character makes Lausanne a perfect fit for the Cyberfusion identity.

Technical references

The letter carries cues that nod to a technical feel: the "hard tail" on the "t" and "y", and a pixel-shaped dot on the "i".

Friendly forms

Set against that are softer, friendlier shapes. These "ink traps" keep the letters from closing in - in print and on screen - so they stay legible at every size.

The combination

It is exactly this combination of technical and friendly cues that suits Cyberfusion. Sharp where it needs to be, warm where it can be.

Lausanne 300

A tool that integrates with your business

Lausanne 700

Hosting made easy for everybody

Lausanne 300 · Uppercase

ABCDEFGHIJKLM
NOPQRSTUVWXYZ

Lausanne 300 · Lowercase

abcdefghijklmn
opqrstuvwxyz ()&?!

Lausanne 300 · Numerals & symbols

1234567890.,:-’__’/#

Lausanne 700 · Uppercase

ABCDEFGHIJKLM
NOPQRSTUVWXYZ

Lausanne 700 · Lowercase

abcdefghijklmn
opqrstuvwxyz ()&?!

Lausanne 700 · Numerals & symbols

1234567890.,:-’__’/#

Use 300 for

Body copy and large headlines. Keep tracking tight (-0.025em) so the letters lock together.

Use 700 for

Functional subheads, labels, or emphasis inside a paragraph. Never on buttons: buttons stay in 300.

Tracking and leading

Tight: tracking -10, leading at about 87% of the font size. The letters interlock and the type takes on monumental weight.

Alternate "i"

Lausanne 300 ships two variants of the "i". Where possible, switch via OpenType to the alternate square dot: it strengthens the pixel reference and fits the Cyberfusion DNA more closely.

The palette is black and white, plus six dynamic gradient panels. RGB is preferred for digital because of intensity; CMYK values are set for print. Body copy always sits on solid black or white, never on a gradient.

Black

HEX: #000000
RGB: 0, 0, 0
CMYK: 70, 50, 30, 100

White

HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Gradient 1

HEX: #B5BC86 → #2A66FF
RGB: 181, 188, 134 → 42, 102, 255
CMYK: 27, 2, 42, 2 → 100, 61, 0, 0

Gradient 2

HEX: #C43B90 → #1E3233
RGB: 196, 59, 144 → 30, 50, 51
CMYK: 24, 84, 0, 0 → 83, 56, 57, 65

Gradient 3 · brand

HEX: #FF5300 → #E884E4
RGB: 255, 83, 0 → 232, 132, 228
CMYK: 0, 77, 94, 0 → 0, 60, 0, 0

Gradient 4 · green

HEX: #002946 → #62F562
RGB: 0, 41, 70 → 98, 245, 98
CMYK: 100, 82, 45, 46 → 76, 0, 84, 0

Gradient 5

HEX: #CFD4D2 → #C2D0FF
RGB: 207, 212, 210 → 194, 208, 255
CMYK: 22, 13, 17, 0 → 27, 16, 0, 0

Gradient 6

HEX: #FFC2A1 → #E5E4F5
RGB: 255, 194, 161 → 229, 228, 245
CMYK: 11, 11, 0, 0 → 0, 31, 37, 0

Imagery is excellent at capturing the human, softer side of Cyberfusion. We put the audience in frame. The images are fresh and contemporary.

Do

Photos where the user is central and that radiate ease and positivity.
Natural light, or techniques that simulate natural light.
Enough contrast between image and typography. Apply a 10-20% black overlay if needed.
Fresh, contemporary, recognisable.

Don't

Pair low-contrast images with typography.
Clichéd stock photography.
Use black-and-white images.

Steadfast, clear and concrete - people depend on us, and we keep showing we get it. At the same time light, questioning and human, so they feel comfortable with us as people.

Questions before answers

"Have questions? Let me know."

"If you have a question, let me know."

No directive language

"Create a file using the editor of your choice. Have lots of experience? Use vim. No experience? Use nano."

"Create a file using the editor of your choice - such as nano or vim - depending on your experience level and wanted ease of use."

Gender-neutral

"They have a hosting package."

"He has a hosting package."

No abbreviations

"Create the virtual host."

"Create the vhost."